April 26, 2013
FOR IMMEDIATE RELEASE
Devolver Digital Films, the freshly-launched arm of Austin, Texas videogame label Devolver Digital, today announced the first title it will distribute under its new film wing – and fans of the indie label’s games may be in for a surprise. The film, Cancerpants, is described as “a story about life, love, and a young woman’s journey with breast cancer.” In September 2009, at the age of 36, as she and her partner prepared to conceive a child, Rochelle Poulson was diagnosed with Stage III breast cancer. Director Nevie Owens commenced shooting this frank and uplifting documentary just ten days later.
Cancerpants will debut on Video On Demand networks on May 7th, with internet deliveries and other platforms to follow. True to Devolver’s heralded “fiercely indie, lovingly handcrafted” mission, the label is partnering with Owens to help promote the film, and will mount a unique theatrical release in conjunction with its cable run using Tugg.com, a crowdsourcing tool that lets fans create and share screenings of independent films at their local theater.
While an intimate cancer documentary is perhaps a departure for the Austin label, Partner Mike Wilson says Devolver will continue to mine for the unexpected in its search for future films. “We just seem to have an affinity for ‘counterculture’ titles – not a certain genre of movies, per se, but films that appeal to an audience that tends to seek past what is expected or predictable in a movie, an audience that wants something more. These tend to be films with a surprising and often more creative emotional core. Cancerpants is a perfect example, and we’re very excited to get to work with it as our premiere film.
Cancerpants will debut on Verizon and Frontier on May 7th, 2013, and will reach Comcast, Cox, Cablevision, and Dish Online on June 4th. Local screenings are planned for May 30th in several cities including Grass Valley, CA (hosted by Poulson herself, now a resident of the town) as well as Los Angeles, Austin, Houston, Oakland, and New York City. Devolver is seeking more hosts in other cities, and readers can request to bring Cancerpants to their city and host a screening event at their local theater via Tugg at http://www.tugg.com/titles/cancerpants. The film’s official website and trailer are found at http://www.cancerpants.com.
Devolver Digital Films continually seeks completed and near-completed projects for release and support under the Devolver banner. Filmmakers and distributors interested in submitting for consideration and partnership should contact us. To learn more about Devolver, please visithttp://www.devolverdigital.com.
Andie Grace, VP of Acquisitions
Mike Wilson, Partner and Funslinger